Press Release

December 14th, 2005

Media Contact
Natasha Evans
Mobile Lifestyles
952-474-8383
press@mlifestyles.com

Mobile Lifestyles – New Brand Reflects Focus on Lifestyle Applications for Mobile Devices

Minneapolis, MN – December 14th, 2005 – Novii Lifestyles, a leading developer of software for handheld computers, announces the launch of a new brand today – Mobile Lifestyles. Going forward, the the name Mobile Lifestyles shall be used exclusively, in order to more accurately express the company’s focus on mobile software applications.

“We are excited to announce this re-branding effort” said Geoff Evans, president of Mobile Lifestyles. “As the leading developer of lifestyle software for mobile devices, we are pleased to have a new brand name that reflects our mission of building high-quality, easy-to-use software that enhances our customer’s lifestyle.”

You can learn more about the products from Mobile Lifestyles at www.mlifestyles.com.

About Mobile Lifestyles

Mobile Lifestyles is the leading developer of lifestyle applications for PDAs and smartphones. The company specializes in creating high-quality applications for the growing number of consumers who use their handheld device to enhance their lifestyle. The company is headquartered in Minneapolis, MN. Mobile Lifestyles is proud to work with the following industry leaders: Atkins Nutritionals Inc., Meredith Corporation, and WeddingChannel, Inc.